Circular model of communication

                    Circular model of communication
   SENDER:   

           A sender is a source which initiates the communication process sender is also called a originator. A sender may be an individual , a group of people Organization or an organization which has a message to convey in the form of source of an organization can be a TV channel , radio station , newspaper and magazine . 

ENCODING:   

          Encoding is about sending a message .It refers to the activities that a source get to translate thoughts and take into the form that may be perceived by sensor when you have to say something your brain and 
tongue work together to chose words and conveyed them into spoken sentences.  
     Encoding can be written, spoken, through arts and sketching, through singing and dancing.  

Message:

          Message is an actual physical product that a source encodes.When we talk our speech is a message ,when we write a letter or a television station makes an announcement is called a message. 

Decoding:

          The decoding process is opposite to encoding process. It consists of the activities that translate physical message into the meaning , while reading a novel you also decode the meaning of novelist tries to convey. 

Receiver: 

       Receiver is a target of message or communication.He is also called recipient or destination of communication.A receiver can be individual as well as a group of institution or a nation Some times the receivers are known to the sender whereas in mass communication mostly the receivers are anonymous. 

Feedback: 

         It refers to the response of the receivers .It also represent the reversal of the flow of communication . The original source becomes the receiver and the original receiver becomes the new source.